Digital marketing:One of the highest paying job
- June 06, 2020
- By Abhijeet Singh
- 12 Comments
What is Digital Marketing?
Digital marketing is an online marketing strategy that is used to identify, build, and target an audience to turn into paying customers for a product or service. In simple terms, digital marketing is all about driving more customers, be it for any product or service using digital technologies primarily through the internet, or we can say that working as an intermediate between businesses and customers.Scope of Digital Marketing
In this digital age, where everything is getting online. The internet has turned our existence upside down. In almost everything we do, we use the internet. Ordering a pizza, booking online tickets, online shopping, sharing pictures with friends over Facebook or Instagram, learning new skills, and whatnot.
[source:hootsuite]
- There are 7.77 billion people in the world,4.57 billion of them are active internet users.
- There are more than 3.48 billion social media users worldwide. That's roughly 42% of the world population and 80% of internet users.
- The total number of internet users around the world grew by 301 million in the past 1 year, more than 8,00,000 new users each day.
- Globally internet users are growing at an annual rate of more than 7%.and this growth will increase in the coming time.
So with the consistently increasing popularity and usage of the internet, comes the opportunity for businesses or indirectly digital marketing to grab this online presence of users and to reach out to more and more potential customers. This has created exponential growth in digital marketing jobs. And this industry will be in boom in the coming time.
Who can learn Digital Marketing?
- It does not require any specific qualifications.
- You should have a computer or laptop, an internet connection, and just basic surfing knowledge.
- Passion to learn about it.
Components of Digital Marketing
- Search Engine Optimization(SEO)
- Search Engine Marketing (SEM)
- Web Analytics
- Social Media Marketing(SMM)
- Email Marketing
- Content Marketing
Search Engine Optimisation(SEO)
It is the process of driving free or organic traffic to your website. Making your website to rank on top results of the search engine using keywords. This could be done without paying any money. This really boosts up brand awareness or you can simply say boosts up awareness for your product or services.
Types of SEO
- On-page SEO
- Off-page SEO
Search Engine Marketing(SEM)
Search engine marketing is all about running ads on the search engine to drive traffic to your website. It is actually an art of running good ads which leads to making money for your business.
Various Search Engine marketing platforms:
- Google Adwords
- Binge ads
- Yahoo ads
Web Analytics
Web analytics is the process of analyzing the behavior of visitors on your website. It's like understanding the website from the visitor's perspective. So that you can get a better outlook on what's working for you and what's not, so that you can use that information and turn around the situation and make the business more profitable.
Social Media Marketing (SMM)
Social media marketing refers to gaining traffic or attention through social media sites like Facebook, Instagram, etc. It helps in creating a web presence and getting engagement with the audience.
some popular social media networks:
- TikTok
- you tube
Email Marketing
Email marketing is the art of using emails as a tool for promoting your products or services to the customers and building a connection with them. It's one of the most effective ways of marketing your business or promoting yourself as a brand.
Content Marketing
Opportunities with Digital Marketing
- Work as a freelancer.
- Starting a Digital marketing agency.
- Blogging
- Startups and being an entrepreneur
- Digital marketing manager.
- Search Engine Optimisation(SEO) specialist
- Search Engine Marketing (SEM) specialist
- Email marketing manager
- Content creator
- Social media manager
- Affiliate marketing
- E-commerce
- Mobile marketing
- Web analyst
CONCLUSION:
Digital marketing is a highly dynamic industry, so you need to keep yourself updated. If you have a passion to learn about digital marketing, it is one of the most money-making skills you can acquire. You can work in any company or you can have a startup, work as a freelancer, blogging, etc.
After the corona epidemic, everyone is aware of the importance of online businesses and that flexibility to work from anywhere and getting less affected because of physical conditions. So now more and more businesses are willing to shift online which boosts the importance of digital marketing.
I also started my digital marketing agency GoDigitalBuddy, one of the best digital marketing agency in Kanpur which helps businesses of all sizes to get their online presence and grow in this digital world.
12 comments
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