How to add MAILCHIMP form to blogger

About MailChimp

MailChimp is a very popular email marketing service. It also provides marketing automation service.one of the best platform to start building your email list.

How to link MailChimp to Blogger

Step 1:Signup to MailChimp

• Go to MailChimp.com
• Click on Sign up Free and create your account.
• Give details of your blog. 
• Setup your account.

Step 2:Create your own Signup form

• Click on "Create" present at the top left.
• Choose the "Signup Form" form from the list.
• Write the URL of your blog.
• Choose the type of form you want to create, embedded, popup or landing page.
• Create a form according to you, choosing fields, colour, size, width, etc.
• Customize it accordingly.
• A code will be generated on the basis of your choice of the form. 

Step 3:adding MailChimp code to Blogger

• Log in to Blogger dashboard.
• Click to "Layout".
• Choose "HTML/JavaScript" from "Add a Widget".

• Paste the copied code.
• Save the changes.
• Put the widget in the desired location.

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How big is the opportunity?

• TikTok has 800 million active users worldwide.
• It has been downloaded over 1.5 billion times on Google play store and Apple App Store.
• It has been downloaded 467 million times in India, which is nearly one-third of its total downloads.
• Six out of every ten downloads of the TikTok happened in India in 2019.
• It has more than 200 million users in India.

  [Source: Oberlo]

How to add a cookie consent notification in Blogger?

• Log in to your Blogger account.
• Click to "layout" in the left menu.
• Click to "Add a gadget".
• Choose "HTML/javascipt" gadget
• Paste the following code and then click to "save".
• You can place this gadget anywhere.

How to use a cookie consent code generator?

• Go to the link osano
• Log in for free.
• Start customization.
• Choose a position like banner bottom, banner top, floating right or left, etc
• Choose a layout from block, wire, classic, edgeless.
• Choose a theme.
• Edit link URL: you can add a link to your cookie policy page if you have.If you don't have then leave it to use the default link.
• You can customize the popup cookie consent notification text message and colour.
• Copy the code generated as per your settings.

What is Digital Marketing?

Digital marketing is an online marketing strategy that is used to identify, build, and target an audience to turn into paying customers for a product or service. In simple terms, digital marketing is all about driving more customers, be it for any product or service using digital technologies primarily through the internet, or we can say that working as an intermediate between businesses and customers.

Scope of Digital Marketing

In this digital age, where everything is getting online. The internet has turned our existence upside down. In almost everything we do, we use the internet. Ordering a pizza, booking online tickets, online shopping, sharing pictures with friends over Facebook or Instagram, learning new skills, and whatnot.

                                                                      [source:hootsuite]

• There are 7.77 billion people in the world,4.57 billion of them are active internet users.
• There are more than 3.48 billion social media users worldwide. That's roughly 42% of the world population and 80% of internet users.
• The total number of internet users around the world grew by 301 million in the past 1 year, more than 8,00,000 new users each day.
• Globally internet users are growing at an annual rate of more than 7%.and this growth will increase in the coming time.

Components of Digital Marketing

Search Engine Optimisation(SEO)

It is the process of driving free or organic traffic to your website. Making your website to rank on top results of the search engine using keywords. This could be done without paying any money. This really boosts up brand awareness or you can simply say boosts up awareness for your product or services.

Types of SEO

• On-page SEO
• Off-page SEO

Search Engine Marketing(SEM)

Search engine marketing is all about running ads on the search engine to drive traffic to your website. It is actually an art of running good ads which leads to making money for your business.

Various Search Engine marketing platforms:

• Google Adwords
• Binge ads
• Yahoo ads

Web Analytics

Web analytics is the process of analyzing the behavior of visitors on your website. It's like understanding the website from the visitor's perspective. So that you can get a better outlook on what's working for you and what's not, so that you can use that information and turn around the situation and make the business more profitable. 

Social Media Marketing (SMM)

some popular social media networks:

• Facebook
• Instagram
• twitter
• LinkedIn
• Pinterest
• TikTok
• you tube

Email Marketing

Email marketing is the art of using emails as a tool for promoting your products or services to the customers and building a connection with them. It's one of the most effective ways of marketing your business or promoting yourself as a brand.

Content Marketing

Content marketing is a strategic marketing approach focused on creating valuable and relatable content for the defined audience to attract profitable customer actions. In simple words, content marketing is about creating content for the customers from which they can relate. This is one of the most demanded skills in digital marketing. Good content can make you win any race with your competitors.

Opportunities with Digital Marketing

• Work as a freelancer.
• Starting a Digital marketing agency.
• Blogging
• Startups and being an entrepreneur
• Digital marketing manager.
• Search Engine Optimisation(SEO) specialist
• Search Engine Marketing (SEM) specialist
• Email marketing manager
• Content creator
• Social media manager
• Affiliate marketing
• E-commerce
• Mobile marketing
• Web analyst

CONCLUSION:

Digital marketing is a highly dynamic industry, so you need to keep yourself updated. If you have a passion to learn about digital marketing, it is one of the most money-making skills you can acquire. You can work in any company or you can have a startup, work as a freelancer, blogging, etc. 

After the corona epidemic, everyone is aware of the importance of online businesses and that flexibility to work from anywhere and getting less affected because of physical conditions. So now more and more businesses are willing to shift online which boosts the importance of digital marketing.